Category Archives: Sales and marketing

A Stay of Execution

I was due to go back to my newly renovated house in Melbourne today and had been gearing up for a while, bracing myself even for the rigours of city life. But when I learnt that the painting was way behind schedule and that one of the shower screen panels and a pedestal basin had to be replaced, I was only too happy to postpone my return for another week. Well, what could I do? How would I manage the increasingly bumptious Bertie (all the beach romps and sea air are making him super fit and harder to tire out) around paint pots and wet surfaces? I was envisaging white paint on his paws and nose and chocolate brown hairs trapped in newly painted walls.

So, I’m still here with the pounding of the ocean my bedtime lullaby, the chatter of birds my morning wake-up call and starlit skies unblemished by light pollution my night-time vista. And this week’s full moon sunsets have coloured the sky magnificent shades of purple and pink. Gaining an extra week here feels like precious time I have stolen back. You see, I’ve rather fallen in love with life on the Surf Coast and haven’t really missed city life at all. OLYMPUS DIGITAL CAMERA

Life is gentler here, quieter, slower and calmer and it feels GOOD. I’m not missing the traffic, the cacophony of caffeinated chatter and clattering of coffee cups in Melbourne’s many ‘go-to’ cafes, nor the one-upmanship and competitiveness about who is busiest or the most tired, the running around from thing to thing, the tail chasing and endless pursuit of the latest thing in retail, culture, sport, fashion or food. It’s easy to get trapped in wanting to keep up with it all and follow the crowd.

Here my phone rings less, I write fewer lists, am less wakeful in the night and am more focused in my work. Some of the concrete-like tension in my neck and shoulders has softened, and I’ve become fitter, even running (well more or less) up the steep beach steps and doing mini jogs with Bertie. I’ve had moments of feeling like I did when I was a child; more carefree and in the moment without one eye constantly on tomorrow.
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There’s a more laidback vibe here what with all the surfer dudes, coastal dwellers and retirees, and things are less of a drama without the intensity of urban living. The other day, for example, I lost my internet connection and didn’t know why. I was working on a big project with a tight deadline but took it all in my stride. I drove up the hill to see if it was a signal problem (it wasn’t), so then rang my ISP provider and finally Telstra – whose 4G WI-FI device I am using here – only to find out I had run out of credit! It turns out that video calls on Skype gobble up lots of data. Lesson learned. Anyway, I lost about half a day but remained unperturbed, instead of going into a spin and wasting time and energy.

Yes, I know, I’m being escapist and can’t run away from my other life forever. If I had moved here permanently, I would no doubt have regretted it by now, and felt I was missing out on the many advantages of city living. I’m talking as someone who has had a brief taste of country/coastal life and enjoyed it knowing my other life and everyone in it would still be there when I got back.

But I think it goes deeper. I grew up in small rural villages in England or on the edge of small towns. Rolling green fields, country walks, dogs, tuning in to the seasons, peace and quiet were all part of my landscape – all low key stuff rather than the high-jinx and high-life. I think perhaps I’m a sociable loner who needs regular periods of solitude, preferably in nature, in between interacting with others.

That’s why I so enjoyed reading Ailsa Piper’s account of walking the Camino (Sinning Across Spain) and her quest for solitude. Many fellow walkers wanted to be her friend and to barge in on her space. Ailsa was one of the writers at the recent Lighthouse Literary Fest in Fairhaven. She talked about the city as having no gaps and compared it to music in elevators; one of the many ways we block out silence.

I’m going to luxuriate in the space, silence and serenity of my coastal surrounds this weekend. But, and here’s the social loner in action, there are a few excitements planned as well. A trip to Torquay tonight to see the local acting troupe in Twelve Angry Jurors, dinner with a writer and wine-maker tomorrow night and an opportunity to get up close and personal with a bee hive on Sunday.

Sniffing out employment opportunities for my dog

Sometimes I joke that Bertie dog should get a job and help pay the mortgage. And I’m only half joking. As a feast and famine freelance writer, some form of canine contribution wouldn’t go amiss. He has lots of potential, you see; it’s simply a matter of how I direct it. It all started with Christine who sold him to me. She fed Bertie and his nine totally adorable chocolate brown roly-poly snuggly, squeaky, nipping and biting siblings on Advance puppy formula. Now Christine, bless her, is big on ideas (lots of them, all at once and in no particular order) but rarely follows through. I, on the other hand, am a list-ticker and like to get things DONE. So I emailed the advertising people at Advance with my proposal. I suggested they might like to photograph the chocolate brown babies and use them in their marketing collateral. I could already see something along the lines of ‘Premium Pet Food for Premium Pups’ and an ad with my boy and his siblings romping across TV screens. Suffice it to say that nothing happened; I didn’t even get a reply.

Then last week as I was working on something, I heard a rustling kind of noise. I ignored it for a bit but then it came closer. Bertie had gone into the bathroom, got hold of the loo paper and pulled it around the door, through the laundry and into the dining room. Aha, I thought. Here is another modelling opportunity. We all know that toilet advertising and cute puppies go together. Some of my all time favourites are the Andrex ads in the UK featuring plump baby Labradors. The trouble is that I couldn’t get a shot of Bertie in action, only one of him sitting admiring his handiwork with a guilty look on his face.

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Today I treated myself to a delicious lunchtime bowl of potato, kale and celeriac soup at McGain’s, the gorgeous nursery and cafe in Anglesea. I drank my soup slowly and leafed through a few copies of Country Style at the same time. One of them fell open at an article about truffle farming in Tasmania.

Deliciousness at McGain's

Deliciousness at McGain’s

A few years ago I had truffle-infused custard at a friend’s dinner party and, foodies will be in up in arms, but I’m not really sure what all the fuss is about. But what I do know is that you can’t harvest truffles without dogs to sniff them out. Reading the article, it sounded like truffle hunting for dogs is pretty much a scratch and sniff affair. Bertie has the keenest nose ever – he can sniff out food from a hundred paces or more – so what am I waiting for?!

A Google search has just come up with an organisation called Aussie Truffle Dogs – ‘Our business “nose” your truffle needs’ – and there’s a dog like Bertie on the front page of their website. What’s more, there are training classes in Geelong and the Macedon Ranges. Oh, but wait, reading on it says that Aussie Truffle Dogs was formed to ‘provide purebred registered working dogs to fill the harvesting needs of the truffle industry.’ Looking at Bertie, I’m sure his breeding is impeccable but I don’t have any papers to prove it. And I would have had to start his training when he was a pup. Regular readers might remember that he turned one just before Easter meaning that in human years he is about 15.

However, there is something else he excels at: paper shredding. I’m not sure why I bothered to buy a paper shredder when Bertie does the job with such gusto. Today, he demolished a paper bag in seconds. The only trouble is that he doesn’t clear up after himself. He leaves that to me. Typical teenager!

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Reaching fever pitch about sales pitches

I recently signed up to a free online dog training course. More fool me. There was nothing free about it. It started harmlessly enough with a couple of emails with some treat-size tips on how to stop a dog jumping up, but as the days progressed the tips and tutoring, supposedly dangled as carrots under my nose, were lost among paragraphs of waffle, sales pitch hype and endless calls to action: Exclusive offer! Sign up as a member today and receive a 60% discount! But hurry, offer limited! And, if I signed on the dotted line, I would receive three books normally valued at $100, a 30-day money back guarantee and MUCH MORE! Plus, they claimed to have some sort of copyright on the secrets to dog training; I wouldn’t find them anywhere else, not on this planet, in Outer Mongolia or in Outer Space. But I did need to sign up first. Well, forgive the pun, but I didn’t jump at it.

Affiliate marketing schemes use the same technique and lure you into reading screen after screen of repetitious copy full of impossible promises, testimonials and videos.  I once watched a clip of two dudes in expensive shades sitting by a swimming pool explaining how they had gone from rags to riches.  For ten minutes they kept telling us that they would soon tell us how they did it. There was even a stopwatch on the screen counting down to their Big Bang revelation which, of course, never came. Because you had to sign up first.  It’s like waiting for the next episode of a television drama – you know the ones that end with a tantalising scene such as a dead body or a lovers’ tiff – so you have to tune in the following week.

I’m an even grumpier old woman when it comes to telemarketing calls.  I don’t mind if they’re honest but it’s the “I’m not trying to sell you anything” that gets me. YES they are.  When one of the charities I support called me a few weeks ago, I patiently explained I was not in a position to increase my monthly contribution (I work in the sector and know they were calling to ‘upgrade’ me). They insisted it was nothing to do with money, thanked me profusely for my ongoing support and then told me about a new programme desperately in need of funds. If I could just increase my contribution by $5 a month…

However, I was nice – very nice – to the young Indian guy who came round with the (free) government-issued Smart Power Boards – the ones that turn your TV off automatically rather than leave it on stand-by. It’s a tough job knocking on doors and making sales so I was pleasant, chatty and even offered him a cup of tea. I asked him to plug my DVD into the normal socket so it would not switch off while in record mode.  Later that week, when I sat down to watch an episode of Downton Abbey (and I LOVE DOWNTON ABBEY) the screen was blank as the guy had plugged the DVD into the wrong socket. Arghhhhhhh!!  Once again, I was left hanging in suspense.